Outside the U.S., Soccer is referred to as football and is extremely popular in most of the world. Unfortunately, the sport has failed to catch on at a high level in our country. Therefore, the marketing potential of soccer and star soccer athletes is considerably less in the United States than in other parts of the world.

As we look to the future of sports, why do you think soccer is less popular in the United States? Will it eventually catch on? If you were the person in charge of choosing a sport to use in a marketing campaign for your company, would you consider using soccer as that sport? Why or why not?

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The popularity of sports can be influenced by various factors and the relatively lower popularity of soccer in the United States compared to other cou... View the full answer