Question: ouu - Consumer Benaviour - T 1 / 2 0 2 4 Mat and Moly walked into a supermarket. They wanted to shop for some

ouu

-

Consumer Benaviour

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1 / 2024

Mat and Moly walked into a supermarket. They wanted to shop for some potato chips

(

their regular brand

) .

The store front had a weekly catalogue sale displaying Doritos and dips bundled and in half price. They changed their mind and ended up buying couple of Doritos and dip for their house party tonight. What triggered this behaviour?

.

they wanted to change their regular brand

.

Moly doesn't like potato chips

.

the shop front display

.

the supermarket ambience

ouu-Consumer Benaviour - T1/2024 Mat and Moly walked into a supermarket.

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