Over the past decade, Google has expanded far beyond its search capabilities with numerous other services, applications, and tools. It creates and distributes its products for free, which in turn provide new opportunities for the firm to sell additional targeted advertising space. Since 97 percent of Google's revenues come from online advertising, new advertising space is critical to the company's growth. Google's wide range of products and services fall into five categories: desktop products, mobile products, Web products, hardware products, and other products. Desktop products include both stand-alone applications such as Google Earth (a virtual globe that uses satellite imagery and aerial photography), Google Chrome (a Web browser), and Google Video/YouTube (Google acquired the video hosting site YouTube in 2006 for $1.65 billion), or desktop extensions such as Google Toolbar (a browser toolbar). Mobile products include all Google products available for mobile devices. Web products are broken down into the following subsetsadvertising (e.g., AdWorks, DoubleClick, Clickto-Call), communications and publishing (e.g., Google Docs, Google Calendar, Google Gadgets, Wave), development (e.g., Android, Google Code), mapping (e.g., Google Sky, Google Maps), Search (e.g., Google Dictionary, Google Alerts, Google Scholar), and statistics (e.g., Google Trends, Google Analytics). Google's stage of development starts within Google Labs, which lists new products available for testing. It next moves to beta status, where invited users test early prototypes. Once the product is fully tested and ready to be released to the general public, it moves into the gold stage as a core Google product. Google Voice, for example, is in the beta stage. It provides consumers with one Google phone number, which then connects to the user's home, office, and cell numbers. The user decides which phones ring, based on who calls. Due to Google Voice's complexity and popularity, users can sign up only by invitation. Google has not spent a lot of money on traditional advertising. Recent efforts have targeted Microsoft consumers with appeals to use Google's "cloud computing" applications instead of Microsoft Office or Windows

81. Department manager, small business manager, and regional manager are __________ positions.

82. What is often the first step in conducting a job search?

83. Is it ever appropriate for an individual looking for a job to send a letter of application to a business that

has not advertised a job opening?

84. To perform his job, Andrew works with a complex database program. Recently, a new version of the

database program that he uses was released. The new program is more powerful, efficient, and user

friendly. To learn how to use the program effectively, Andrew signed up to take a class at the community

college. In this situation, Andrew is continuing his education so that he can

85. What is a primary advantage of developing a work breakdown structure (WBS) to manage large projects?

86. A project manager has determined that the team completed the software-development phase of the

project four days ahead of schedule. What control activity is the project manager performing?

87. When team members disagree about the best way to complete an activity, the project manager may

need to

88. Releasing equipment, materials, and team members are tasks that are completed during the

___________ phase of a project.

89. The overall purpose of the Six Sigma quality-management framework is to satisfy customers and

90. What step in the continuous improvement process will indicate if quality is increasing?