Over the past decade, technology has evolved so rapidly that it's hard to remember what life was like before the Internet. We have been introduced to smartphones, tablets, wearable technology since that point in time; and websites such as Facebook, YouTube, Twitter, wireless Internet, and IoT devices (from refrigerators to vacuum cleaners).

There's no denying that technology changes have affected how family and friends interact with each other, but what about the interaction between business and their customers? Some would say the effects will be even deeper, and the results will be more permanent. If you continue to narrow your sights and focus solely on social media, the effects are incredible.

From a business point of view, there are positive and negative impacts.

A. Explain why there are positives or negatives for promoting relationships with customers.

B. What are the risks, challenges, costs, and benefits?