Over the past month in South Speck, a market with 13,000 households, 700 households purchased Cheshire...

 

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Over the past month in South Speck, a market with 13,000 households, 700 households purchased Cheshire brand toothpaste, while 2,100 households purchased at least one product in this category. In the given month, the dollar purchases of Cheshire brand toothpaste ran $66,400. Among the households that purchased Cheshire, total purchases of toothpaste came to $225,000. The Usage Index for the brand is 0.90. 1. What is Category Penetration (%) in South Speck for the toothpaste over the past month? 2. What is Cheshire's Brand Penetration (%) in South Speck over the past month? 3. What is Cheshire's Penetration Share (%) in South Speck? 4. What is the Market Share (%) for Cheshire in South Speck? 5. What is Cheshire's Share of Requirements for the past month? Over the past month in South Speck, a market with 13,000 households, 700 households purchased Cheshire brand toothpaste, while 2,100 households purchased at least one product in this category. In the given month, the dollar purchases of Cheshire brand toothpaste ran $66,400. Among the households that purchased Cheshire, total purchases of toothpaste came to $225,000. The Usage Index for the brand is 0.90. 1. What is Category Penetration (%) in South Speck for the toothpaste over the past month? 2. What is Cheshire's Brand Penetration (%) in South Speck over the past month? 3. What is Cheshire's Penetration Share (%) in South Speck? 4. What is the Market Share (%) for Cheshire in South Speck? 5. What is Cheshire's Share of Requirements for the past month?

Answer rating: 100% (QA)

Category Penetration Households that purchased in cate... View the full answer