Question: Over time, marketing has moved through different eras, and some organizations are having adopted a triple-bottom-line orientation; they are looking beyond just the financial bottom-line

Over time, marketing has moved through different eras, and some organizations are having adopted a triple-bottom-line orientation; they are looking beyond just the financial bottom-line to also consider social and environmental outcomes.

Task:

Review the websites of three to two any well-known UAE companies and answer the following questions.

To what extent do they highlight the importance of social and environmental activities in their overall operations? Make a list of some of the activities (or contributions that they make) in this area.

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