Assignment 2 Over time, marketing has moved through different eras, and some organizations are have adopted a triple-bottom-line orientation; they are looking beyond just the financial bottom-line to also consider social and environmental outcomes. Task: Review the websites of three to two any well-known UAE companies and answer the following questions. To what extent do they highlight the importance of social and environmental activities in their overall operations? Make a list of some of the activities (or contributions that they make) in this area. Assignment 3 As a marketing student, you know that large firms often organize their operations into a number of strategic business units (SBUS). A university might develop a similar structure in which different academic schools or departments are seen as separate businesses. Consider how your university UAEU or college might divide its total academic units into separate SBUS. What would be the problems with implementing such a plan? What would be the advantages and disadvantages for students and for faculty? Assignment 4 Role Playing As an employee of a business consulting firm that specializes in helping people who want to start small businesses, you have been assigned a client who is interested in introducing a new concept in health clubs--one that offers its customers both the usual exercise and weight-training opportunities and certain related types of medical assistance, such as physical therapy, a weight-loss physician, and basic diagnostic testing. As you begin thinking about the potential for success for this client, you realize that developing a marketing plan is going to be essential. Take role-playing approach to present your argument to the client as to why he or she needs to spend the money on your services to create a formal marketing plan. Assignment 5 Market Segment Profile Objective: Create a segment profile of market segment of a) baby boomers b) Generation X c) Millennials d) Gen 2 for the holiday/travel industry in the UAE. Prepare a detailed description of the target consumer Needs and preferences Lifestyle and demographics Media usage habits Family life cycle and relationships