Question: Overall, is the Starbucks successful? Why or why not? 2. What would you do or have done differently? Present a discussion of how you would

Overall, is the Starbucks successful? Why or why not?

2. What would you do or have done differently? Present a discussion of how you would alter the situation described above to improve the effectiveness. 3. What would you do to prepare for the upcoming changes in the near future? Specifically, what would you do to maximize the opportunity and minimize the threat you find from the above Starbucks SWOT analysis ?

4. Would you recommend expansions to any other market? Why?

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