Question: . Overall, what decisions worked well/didn't work well; explain why. Did your plans for improvement in your Interim Analysis Presentation succeed or fail in the

. Overall, what decisions worked well/didn't work well; explain why. Did your plans for improvement in your Interim Analysis Presentation succeed or fail in the last half of the simulation? What else did you experience in Rounds 4-6? Explain your answer with reference to specific campaigns, ad groups and/ or ads using KPIs to evaluate your results. Remember, there are several factors involved in the simulation and you are expected to discuss beyond clicks, revenue or conversions. NOTE: you must

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