Overall, what is the difference between differentiation andpositioning?

Group of answer choices

A. Differentiation is about the product whereas positioning isabout the brand.

B. Differentiation is based on real differences betweenproducts, while positioning is completely perceptual.

C. Differentiation is used in tangible goods, while positioningis used in services.

D. Differentiation is about creating differences among competingproducts, while positioning is about creating a mental image inconsumers’ minds.

E. Differentiation focuses on differences among brands, whilepositioning is about differences among products.

Answer rating: 100% (QA)

the difference between differentiation and positioning D Differentiation i... View the full answer