Overview and Learning GoalsYou will develop and conduct a primary research study to understand customer satisfaction, consumer behaviors, and attitudes toward a company of your choice. For this assignment, you are a market researcher and this company has chosen you to do a market research study on their behalf.NOTE: After you determine your "client" and your research objectives and after you develop your questionnaire, I want to encourage each student in the class to have a one$-$on$-$one meeting with me via Zoom or in person to review your research design and your questionnaire. Please send me an email and we will make an appointment to meet.AssignmentSelect a business to use as a client for your project. You will then conduct an online research study among college students to determine their perceptions of the brand and their satisfaction with the brand. For example, for your "client" you can choose Nike, or Temple University, or Walmart or any other business you'd like to learn more about. You can choose any company.Then, develop a customer satisfaction research study to determine the following: Customer perceptions $($likes and dislikes$)$ of service, products, environment, price, place, customer service, etc. $($based on what is appropriate for that client.$)$ The benefits customers perceive to be most importantThe shopping$/$buying$/$decision making habits of college students. Steps in the research process$1.$ Define the research problem. What is the information that you $($or your "client"$)$ needs to make decisions to help improve their customers' experience? $2.$ Determine the research design and choose the method to collect primary data. $($In this case, you will conduct primary research using an online survey tool such as Survey Monkey or Google Forms or a similar survey tool.$)3.$ Develop your questionnaire. I recommend that you use a completely structured questionnaire. Ask closed$-$ended questions such as yes$/$no$,$ or use a Likert scale to determine gradations of opinions. For example, "I am satisfied with $\_\_\_\_\_($product name.$).5=$ extremely satisfied, $3=$ neutral, $1=$ extremely dissatisfied. You can also ask one or two open$-$ended questions for anecdotal feedback. $4.$ IMPORTANT!! Meet with me via zoom to review your questionnaire. $($My contact information is listed above$)5.$ Design the sample. Will you use a probability or non$-$probability sample? Will you use a convenience sample? $6.$ Collect the data. You must collect at least $20$ responses. $7.$ Analyze and interpret the data$8.$ Prepare the research report. Write a formal research report.Please use Powerpoint for your research report. Use headers and bullet points to address each of these items. Follow this sequence of slides: $1)$ Executive summary. This paragraph summarizes the research problem and key findings of the final report. $2)$ Company background:What business are they in$?$ What information can you gather and share from the company website about the history of the company, the number of employees, their locations, or any other information you can find. Include a link to their website$\mathrm{.}3)$ Define Research objective$($s$).$IMPORTANT!! What is the goal of your research? What is the information that your client needs to improve their customers' experience? For example, if your client were to be Temple University, a research objective might be: to understand perceptions of Temple University among high school students in the greater Philadelphia region. $4)$ Research method and respondents. Identify the sample and explain how you chose this sample. Did you use a probability or non$-$probability sample? Did you use a convenience sample? What are the characteristics of the consumer group you studied? $($Reminder: you have been assigned to survey college students.$)$ Which online research tool did you use? How many people did you send the survey to$?$ How many responses did you receive? $5)$ Share the data, using charts and graphs that your online research tool has produced for you. $6)$ Summary of the research. What observations$/$conclusions have you reached? $7)$ Share your marketing recommendations.