Overview

Working individually, you will write a communication to inform Yummy Food Services employees about upcoming news as stated the scenario provided below.

You will be assessed on your achievement of the following course learning outcomes:

• Demonstrate persuasive communication techniques to influence stakeholder behavior or mindset.

You will be assessed on your achievement of the following course learning goals:

• Outline the structure of a persuasive message using the AIDA technique
• Organize and write persuasive messages

How to Proceed

Scenario:

Your CEO wants your help preparing an internal communication to announce this news to staff: Yummy will be acquiring Foodie, a meal kit provider. She wants to assure employees that this is a solid business decision that will benefit everyone. She wants to encourage them to attend an info session where they can hear more and ask questions.

Task:

Write a communication to inform employees know about this upcoming news to staff using the AIDA model. When preparing this communication, be aware that this internal communication will come from the President and be sent to all employees of Yummy Food Services.