Owen is thinking about buying a new car. Based on marketing principles, he will choose whichever car that delivers the highest $\_\_\_\_\_\_\_\_$ when considering them.

Question $31$ options:

A$)$

customer$-$perceived value

B$)$

customer profitability analysis

C$)$

customer lifetime value

D$)$

customer$-$perceived cost

E$)$

customer equity

Question $32(1$ point$)$

For any marketing managers, the goal of customer relationship management is to produce high customer $\_\_\_\_\_\_\_\_.$

Question $32$ options:

A$)$

equity

B$)$

innovation

C$)$

loyalty

D$)$

liability

E$)$

integrity

Question $33(1$ point$)$

Japanese$-$based Kuruma Tech is competing with German$-$based Wagen Inc. on a contract with car manufacturer ABC. To win over the contract, what can Kuruma Tech do to help reduce the total customer cost for its potential client ABC?

Question $33$ options:

A$)$

by improving the functional aspects of the products

B$)$

by training service personnel to improve their skills

C$)$

by investing in brand building for the products

D$)$

by augmenting the psychological benefits of the products

E$)$

by absorbing some risk by offering a warranty

Question $34(1$ point$)$

County Farm Insurance often screens its customers and tries to get unprofitable customers to buy services from competitors instead. This is an example of $\_\_\_\_\_\_\_\_.$

Question $34$ options:

A$)$

enhancing the growth potential of each customer through up$-$selling

B$)$

trying to increase the retention rate for low$-$profit customers

C$)$

terminating the relationship with low$-$profit customers

D$)$

increasing the longevity of the customer relationship

E$)$

reducing the rate of customer defection

Question $35(1$ point$)$

The effective use of $\_\_\_\_\_$ in customer relationship management enables companies such as Apple to provide excellent real$-$time customer service.

Question $35$ options:

A$)$

individual account information

B$)$

demographic trend data

C$)$

survey data from customers who have defected

D$)$

reports from mystery shoppers

E$)$

market research