Question: P 5 - 4 ( LO 5 . 2 ) How might Netflix classify its customers... How might Netflix classify its customers into segments based

P 5-4(LO 5.2) How might Netflix classify its customers...
How might Netflix classify its customers into segments based on the following? Give examples of analytics questions Netflix might ask.
a. Communication touchpoints (websites, email, snail mail)
b. Human touchpoints (interaction with a salesperson or customer service representative)
c. Physical touchpoints (physical store location, product and packaging)
d. Sensory touchpoints (fragrances, store lighting, store design)
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P 5-4(LO 5.2) How might Netflix classify its customers... How might

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