P $5-4($LO $5\mathrm{.}2)$ How might Netflix classify its customers...

How might Netflix classify its customers into segments based on the following? Give examples of analytics questions Netflix might ask.

a$.$ Communication touchpoints $($websites$,$ email, snail mail$)$

b$.$ Human touchpoints $($interaction with a salesperson or customer service representative$)$

c$.$ Physical touchpoints $($physical store location, product and packaging$)$

d$.$ Sensory touchpoints $($fragrances$,$ store lighting, store design$)$

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