PACE, a framework that can help marketers keep track of the important steps to develop a successful marketing plan, stands for - a. Promotion, Advertise, Commercials, Emails b. Price, Audience, Customers, Evaluation c. Product & Positioning, Audience, Customer Journey, Evaluation d. Product, price, place and promotion Which of the following is the most accurate definition of a UVP (unique value proposition)? a. A concise statement that describes the benefit you offer to customers b. A company's target audience c. A detailed description of how your company stands out from your competitors d. The product, price, place and promotion that your company offers When writing a UVP, you might use the following template: For (target customer) who (statement of the need or opportunity) (product/service name) is (product category) that (statement of benefit). In this context, what would be the best explanation of the statement of the need or opportunity? a. How your company will meet the need or want of your customer b. What the customer needs or wants c. Who you are aiming to sell to d. What your company needs or wants What might be a UVP for In Bloom Florist? Select the response with the terms that most accurately complete the following template. You will need to click on the link for In Bloom Florist to answer this question. For (target customer) who (statement of the need or opportunity) (product/service name) is (product category) that (statement of benefit). a. Florists/ sell flowers/ InBloom Florist/ a florist training program/ supports small floral shops Target customer/ statement of the need or opportunity/product/ service name/product category/ b. statement of benefit Gift-givers/ want to support local businesses/ InBlogm Florist/ a florist/ offers customized, creative bouquets and gifts Nature enthusiasts/ want to learn more about local flowers/ InBloom Florist/ a nature store/ teaches d. customers about local flora and fauna What might be a UVP for Denver Escape Room? Select the response with the terms that most accurately complete the following template. You will need to click on the link for Denver Escape Room to answer this question. For (target customer) who (statement of the need or opportunity) (product/service name) is (product category) that (statement of benefit). Gamers/ love playing video games/ the Denver Escape Room/ a video game/ immerses players in a VR experience Thrill seekers/ are looking for a team building activity/ the Denver Escape Room/ a physical adventure b. game/ encourages an immersive and fun challenge Fitness junkies/ seek a physical challenge/ the Denver Escape Room/ a workout facility/ offers one-on-one fitness coaching Outdoor enthusiasts/ seek the opportunity to spend more time outdoors / the Denver Escape Room/ an d. outdoor adventure facility/ provides outdoor experiences for kids and adults alike a. What might be a UVP for Cafe Momentum in Dallas? Select the response with the terms that most accurately complete the following template. You will need to click on the link for Cafe Momentum to answer this question. For (target customer) who (statement of the need or opportunity). (product/service name) is (product category) that (statement of benefit). Foodies in Dallas/ want to support a social case / Cafe Momentum/ a restaurant and catering service/ employs at-risk youth to help instill confidence and jobs skills b. Health-conscious consumers/ seek organic food options / Cafe Momentum/ a restaurant/ serves all locally- sourced and organic meals At-risk youth/ are seeking internship opportunities / Cafe Momentum/ a training program/ offers employment and jobs skills training High schoolers in Dallas/ are looking for a meal afterschool/ Cafe Momentum/ a fast food restaurant/ offers affordable meals d. PACE, a framework that can help marketers keep track of the important steps to develop a successful marketing plan, stands for - a. Promotion, Advertise, Commercials, Emails b. Price, Audience, Customers, Evaluation c. Product & Positioning, Audience, Customer Journey, Evaluation d. Product, price, place and promotion Which of the following is the most accurate definition of a UVP (unique value proposition)? a. A concise statement that describes the benefit you offer to customers b. A company's target audience c. A detailed description of how your company stands out from your competitors d. The product, price, place and promotion that your company offers When writing a UVP, you might use the following template: For (target customer) who (statement of the need or opportunity) (product/service name) is (product category) that (statement of benefit). In this context, what would be the best explanation of the statement of the need or opportunity? a. How your company will meet the need or want of your customer b. What the customer needs or wants c. Who you are aiming to sell to d. What your company needs or wants What might be a UVP for In Bloom Florist? Select the response with the terms that most accurately complete the following template. You will need to click on the link for In Bloom Florist to answer this question. For (target customer) who (statement of the need or opportunity) (product/service name) is (product category) that (statement of benefit). a. Florists/ sell flowers/ InBloom Florist/ a florist training program/ supports small floral shops Target customer/ statement of the need or opportunity/product/ service name/product category/ b. statement of benefit Gift-givers/ want to support local businesses/ InBlogm Florist/ a florist/ offers customized, creative bouquets and gifts Nature enthusiasts/ want to learn more about local flowers/ InBloom Florist/ a nature store/ teaches d. customers about local flora and fauna What might be a UVP for Denver Escape Room? Select the response with the terms that most accurately complete the following template. You will need to click on the link for Denver Escape Room to answer this question. For (target customer) who (statement of the need or opportunity) (product/service name) is (product category) that (statement of benefit). Gamers/ love playing video games/ the Denver Escape Room/ a video game/ immerses players in a VR experience Thrill seekers/ are looking for a team building activity/ the Denver Escape Room/ a physical adventure b. game/ encourages an immersive and fun challenge Fitness junkies/ seek a physical challenge/ the Denver Escape Room/ a workout facility/ offers one-on-one fitness coaching Outdoor enthusiasts/ seek the opportunity to spend more time outdoors / the Denver Escape Room/ an d. outdoor adventure facility/ provides outdoor experiences for kids and adults alike a. What might be a UVP for Cafe Momentum in Dallas? Select the response with the terms that most accurately complete the following template. You will need to click on the link for Cafe Momentum to answer this question. For (target customer) who (statement of the need or opportunity). (product/service name) is (product category) that (statement of benefit). Foodies in Dallas/ want to support a social case / Cafe Momentum/ a restaurant and catering service/ employs at-risk youth to help instill confidence and jobs skills b. Health-conscious consumers/ seek organic food options / Cafe Momentum/ a restaurant/ serves all locally- sourced and organic meals At-risk youth/ are seeking internship opportunities / Cafe Momentum/ a training program/ offers employment and jobs skills training High schoolers in Dallas/ are looking for a meal afterschool/ Cafe Momentum/ a fast food restaurant/ offers affordable meals d