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Question $5(1$ point$)$

Which key account management $($KAM$)$ model$/$structure best describes the model of KAM diamond?

Very fragile arrangement. If either party doesn't get on well with the other, the relationship might not evolve. If either moves on or retires, the relationship may end

The boundaries between the two organizations are blurred as both sides share resources and people to work orr mutually valued projects. These might be cost reduction projects, new product development projects, quality assurance projects or other

As the relationship becomes more collaborative, and as the level of involvement between the two parties grows, the commitment to more advanced forms of KAM grows

Level of involvement with customers and the nature of customer relationship

Often associated with the more advanced forms of KAM. A key account team is assembled that consists of a number of specialists that can sense and respond to customer concerns over a variety of issues. The team might, for example, include people from engineering, logistics$,$ research and d