Explain the meaning of 'global localization'. For example, Coca-Cola is a global brand, however, they adapt to
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"Explain the meaning of 'global localization'. For example, Coca-Cola is a global brand, however, they adapt to individual markets by changing their recipe according to consumer demand. In some countries, Coke is sweeter/less sweet, in some, it is more/less carbonated."
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Advanced Accounting
ISBN: 978-0077431808
10th edition
Authors: Joe Hoyle, Thomas Schaefer, Timothy Doupnik
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