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Page view A Read aloud V Draw Highlight CASE 8 iYellow Wine Club Marketing Strategy tanning an endoterm par Ather you pick Club Paramount of mediation. The To up the beer and the condo forget the Starlet them the "New Generation of Wine dulu, wine incertop of mind when itmentary dedWine Confidential and they were comes to cling but the founder of the Newsled to be the main oferemonies the pres Wine Club has been working hard to change that tips Ontario Wine Awards perception. More and meeting are The Willow Wine Corches out to a joining the wine drinking and we wille who are to appreciate the wonders of the war under $100.000 and who have Angela (Ange) Alen her fellow steinerest in wine and wine culture. Geo ma, PatP Alle turned typically aking the Canadiant Truien plan projection entrepreneurial lives in the Garn Area, the Niaga ure. Ai hool, the worked at local wineries Hecion, and British the help in the Niagara Regions where they want Canadian wine region lower the club Interest in Canada wine. After they dese membench Wobeland decided to use their pawid launched the Anand w Wine Club in 2006 a hobby. The club Teeyore wondering the name is ro roman online site (wwww wind comes from Angri Aletlostas name, which com) and membership is free Members receive procedition and is a nod to the od 3 monthly enter with wie video, they trying to The Wine Interviews podcasts, and invitation to many Club offers the Generation Yordampe Nellow wine and wine Mensing and educating the group w scout trees and who the wine any of whom do w where to when it comes appe As of the low Wine Club of the mode choices over 3.000 members with an email to 2.000 wale The thee of the male and Facebook group of 1000) Bended the appare of the the wine dub, I low coordinators and Angelina Beryone who was the por wine tours, offers wine continguine in employed by the industry the wine lit conting to rest wine promenemed to be of older geen and opened in Promotion and to deal with the people who and teach there the imary income Om gemeente e founder of the wholt be the main the Wine Clubs has been working hand to change that is no Wine and perception. More and more comethings are Thew Wine Club reaches de joining the wine drinking gration and learning 1-5 year olma hii to appreciate the wonder of the grape under $10.000 and whole Angela Angel Aletlen her fellow clows medite interest in wie and wine cure Geo mate, Pacton (u) Allewell med university graphically parking, the Canadian Business plan project into an entrepreneurial whes in the Greater Torres, the Nepa tre. Al heel the pair worked at local winerler Mecion, and letish Columbia-heherine in the Niagara Region where they developed their tant Canadian wine region. However, the doh Interest in Canadian wine. After gration they does le member the globe-in ngland decided to prove their passion and launched the Australia and California Velow Wine Club in 2006 hobby. The du In case you are wondering the name le from an online site (www.wineclub comes from Angela Airl's name, which is .com) and membership is free Members receive pronounced ellow and is also a nod to the monthly come with wine videos are they are trying to The Wine interviews podcasts, and invitations to monthly Clot offers the Generation Year me Hello wine social events and wine toors Members and bene--forming and educating the group recent varies and about the wine indian of whom don't wine events know where to win when it comes to apprecia A of 2009, the Vellow Wine Club had attracted ton of winemaking and the middle of the over 3.000 members with all of 2,000 wahle. This is the of the nations that and a Facebook group of cow to 1.000). Beyond wounded the stan upphatheir ve the wine chat low coordinate group.com Ange explains wone who wa ding the ponte wine toon, offens wine constige wine) indy or employed by the industry at the wine list consulting to restaurants), wine peome time wemed to be of an older generation, so it tions, and also phat treding Memotions and to identity with those people willing hot and events such as there are the primary income wine. Our main male Wine fun, ing source, howeverting from banner and best of all-intimidating" ads on the dellow website is starting to contribute Ange believes that the traditional demphle to the bottom line. What started as a hobby has profile of the wine drinker has changed and is now now become a full-time Green much younger with younger people drinking and Ange and Pax harneued their oppreciating wine, wielu become malfundate sonalities to help generate weten for ellow lustry. Notelle expert Tomy Apler that and in the proces because now "The Wine there is an increase in the number of your Enth" for the younger generation. Their drinken. We believes that many young dee what young, fun, and undeniably cool approach to the were beer drinken during their perdary wine industry helped to parner the Vellow Wine yanaw wine drinkers who want to learn 465 Cose Mellow Wino club 1 What is and how to win the edge the Industry happening helpen in uns, we desery nown to implement with while label. Is the winter is coming for the able for the with the Angereed bodies in the work. The che try but the thrill of wighed for se and the feed is provides sing de heup. Since the best deal annie they designed and there with As of 2014, the chill Ange studied marketingowe ogrolled 10,00 Apec companies with bushey be the driving force behind the be wed that all been door with very line keting man The According to Ange, the marketing willen we well has been underground and organic primarily in wine them they developed the form of a marketing and word of mouth Wine School and an online wine when Medianeti put them in the limelight, and wines which is to come their way through online outlet growing Facebook grup Atending wine industry events and trade show is critical for printing members and they were ce by ww of Questions cond with evento Por came Ang provide atending appears thered exchange for tradhow booth at the 2008 Wine me the format * Cheese Show. They heather iwembe offering there other the the monthly wine socials, he compare bars and rent, and they wine last ote to the Niagara Region. To promote the activities daw they make there Facebook improve that could be are not to Yellow members and the even What the opportunities are posted on evening website si fethedily in com, Localive.com, Telo.com og What wtime for to the Ang is busy working on mugg for next year to help grow and members (81 0 0