Question: Pages 112-113 1. Explain how Ben & Jerry's is using business intelligence tools to remain successful and competitive in a saturated market. 2. Identify why

$Pages 112-113 1. Explain how Ben \& Jerry's is$

Pages 112-113 1. Explain how Ben \& Jerry's is using business intelligence tools to remain successful and competitive in a saturated market. 2. Identify why information cleansing is critical to California Pizza Kitchen's business intelligence tool's success. 3. Illustrate why 100 percent accurate and complete information is impossible for Noodles \& Company to obtain. 4. Describe how each of the companies above is using BI to gain a competitive advantage

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