Question: Palace Coffee is wanting to create a positioning statement. Which of the following is not one of the questions that must be answered in order

Palace Coffee is wanting to create a positioning statement. Which of the following is not one of the questions that must be answered in order to develop a positioning statement?
a.
What people do you serve?
b.
What business are you in?
c.
Who are your employees?
d.
What unique benefit does a client derive from your product/service?
e.
With whom are you competing?

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