Question: 3. Create a positioning statement for Zipcar. 4. Create a positioning map for Zipcar in the car sharing market versus car2Go 5. Choose one of

3. Create a positioning statement for Zipcar.

4. Create a positioning map for Zipcar in the car sharing market versus car2Go

5. Choose one of Zipcars customer segments and develop the segment profile by categorizing their characteristics using demographic, geographic, psychographic, and behavioristic categories.

3. Create a positioning statement for Zipcar. 4.

Create a positioning map for Zipcar (zipcar.ca) in the car sharing market versus car2Go (https://www.car2go.com/CA/en/). Choose one of Zipcar's customer segments and develop the segment profile by categorizing their characteristics using demographic, geographic, psychographic, and behavioristic categories. Questions 3, 4, and 5 The video will review Zipcar, the car sharing business and how it segments its customer to i market to them more effectively. Please answer the following questions once you have watched | the video and read the case: 3. Create a positioning statement for Zipcar. 4. Create a positioning map for Zipcar (ripcar.ca) in the car sharing market versus ear2Go (https://www.car2go.com/CA/en/). 5. Choose one of Zipcar's customer segments and develop the segment profile by categorizing their characteristies using demographic, geographic, psychographic, and behavioristic categories

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