Question: paper is expected to be between 8-10 pages. You can create or find a unique, interesting and innovative company that you are familiar with to

paper is expected to be between 8-10 pages. You can create or find a unique, interesting and innovative company that you are familiar with to analyze and write the marketing plan for. MARKETING RESEARCH is critical to this project.

Chose AMAZON as the company and need help with an outline for the paper with points to use when writing it later.

include: mission statement, goals and objectives, SWOT analysis, segmentation/ target marketing/ positioning, The 4 p's: product, place, price, promotion, Evaluating Performance Using Marketing Metrix.

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