par of developing a.profitable product is determining how much to spend.to produce your product . while industry requirements vary, a good rule.of.thumb is to set a 50% gross marging. a 50% gross.margin for a product that sell for $100 means that the cost of the product is $50. given the average purchase price for the urban commuter, what product cost ahould you target to archieve a 50% gross marging?

$20.00, 30.00, 27.00, 22.50, or 25.00

price preference dara:

average purchase price: 45.00