Question: Part of developing a profitable product is determining how much to spend to produce your product. While industry requirements vary, a good rule of thumb

Part of developing a profitable product is determining how much to spend to produce your product. While industry requirements vary, a good rule of thumb is to set a 50% GROSS MARGIN. A 50% gross margin for a product that sells for $100 means that the cost of the product is $50. Given the AVERAGE PURCHASE PRICE for the Urban Commuter, what product cost should you target to achieve a 50% gross margin? Market Survey Urban Commuters Summary of the results of initial market research for this target segment Market Survey Luxury Trendfollowers Summary of the results of initial market research for tl target segment Market S Outdc Summar Initial mi target se Protme Market Survey University Student: Summary of the results of initial market research for tl target segment

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