Question: Paraphrase this statement: The SWOT - analysis is a tool developed for strategic analysis. It consists of a confrontation between external developments and internal capabilities.

Paraphrase this statement: The SWOT

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analysis is a tool developed for strategic analysis. It consists of a confrontation between external developments and internal capabilities. External developments are identified as either opportunities or threats for the organization; internal capabilities are described as strong or weak points of the organization. Based on the confrontation between the two, strategic options or even a new strategic course can be identified for the organization

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