Parent Company:Procter and Gamble

Business Unit:Home Care

Product/Brand:DAWN Ultra

Please answer the below questions:

Corporate Strategy of Procter and Gamble:

Provide the following information about the Company.

• The corporate vision of the organization,
• Corporate objectives and resource allocations,
• Corporate growth strategies,
• Business unit compositions,
• Decisions about diversification,
• Vertical integration,
• Coordination of activities across the business units,
• Acquisitions,
• New ventures,
• Divestments,
• And allocation of scarce resources.

Business Strategy: for the Home Care Business Unit of P&G

Please provide information about the market scope and key competitive advantages or core competencies for this business in this market.

Functional Strategies:For the product (DAWN Ultra) focus on the following:

• procurement/purchasing.
• logistics, operations/production
• marketing and R&D