Part 1 (12 marks). In this question, you will draw two Value Chains in the supermarket industry. The first one focusses on a conventional (face-to-face) operation, in which customers go to the supermarket to physically select and buy products. The second one focuses on a fully online operation, in which customers select and buy products online; and supermarket delivers goods to customers.

1.1 Describe two value chains using Porters Value Chain framework (see the template in Figure 1) (4 marks). When describing value chains, you need to describe value activities. You should not describe/compare either business processes or business models.

1.2 Compare and contrast those two value chains. What are the advantages and disadvantages of each value chain? (8 marks).