Question: Part 1 _ _ _ _ _ _ _ _ _ direct ( s ) its marketing activities ( primarily advertising, consumer promotion, and direct
Part
directs its marketing activitiesprimarily advertising, consumer promotion, and direct and digital media toward final consumers to induce them to buy the product.
Question content area bottom
Part
A
Product communications
B
Personal selling
C
A pull strategy
D
Integrated communications
E
A push strategy
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