Question: Part 1 _ _ _ _ _ _ _ _ _ direct ( s ) its marketing activities ( primarily advertising, consumer promotion, and direct

Part 1
_________ direct(s) its marketing activities(primarily advertising, consumer promotion, and direct and digital media) toward final consumers to induce them to buy the product.
Question content area bottom
Part 1
A.
Product communications
B.
Personal selling
C.
A pull strategy
D.
Integrated communications
E.
A push strategy

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