Part $1$: Business Journal Analysis

$[60$ Marks$]$

QUESTION $1$

$(20$ Marks$)$

Critically analyse DeluxeFluff's proposed acquisition of Staple'n'More from a project communication perspective. Discuss the potential challenges in stakeholder management, messaging strategies, and crisis communication that DeluxeFluff might encounter.

Guidance: Address how DeluxeFluff should approach communication with key stakeholders $($e$.$g$.,$ employees, customers, and media$)$ and anticipate potential crises arising from the merger. Consider how communication differences between a luxury brand and a no$-$frills office supply company could affect the acquisition's success.