PART $1$:

Determine the value proposition

Identify the SENTENCE in the case that defines the value proposition$***$

Answer the following questions

Who is the main competitor

What type of product do they sell?

What is the nature$/$positioning of technology of the product

What are cost expectations

$**$ a value proposition tells prospects $($customer$)$ why they should buy your product rather than the products of your competitors; what are the benefits of your product$**$

$*$see diagram on case$*$

B$.$ Due to the merger indicated, what synergies would have created?

WHY would a company choose to merge? What are the advantages?

PART $2$: create a BSC strategy model$/$ map

What are two questions you want to address for each perspective?

HINT: review table $1$ from the case to identify financial and operating data provided$/$ Using this, what is financial information? Customer? Internal process? Learning and growth?

What are the KPIs that you will use to answer these questions? You will need at least one KPI per question

Create your stratgey map. It must include the $2$ questions$/$perspective AND bullet points for the KPIs selected to answer the question from above. Use arrows as appropriate.

You may use software of your choosing, or you may draw very clearly

There are $2$ examples of a strategy map in the information sheet: Acme Computer and Easten Ensign Bank. You should also reference your textbook

HINT: you may want to normalize data and figure our some per unit information. For example, using the data what is the sales price PER PC$?$ What is COGS$/$PC$?$