Part 1

In the first part your assignment,

• Identify an IMC campaign for your mentor company.
• Choose at least four examples of that campaign across different types of media (e.g., TV, print advertising, digital ads, outdoor ads, social media ads, etc.).
  • Choose at least one print and one digital.
• Provide a copy of the image you find or the URL link to the ad in your paper.
  • Hint: To find ads, search the web, moat.com, or major advertising publications, such as Adweek, for articles about your brands ad campaign. Searching your companys Twitter account, Facebook page, or other social media platforms for recurring ad messages would be helpful too. Pay attention to find unified ads across various media.
• Analyze the ad in each medium.
  • Describe how the mediums unique characteristics is being used to display the ad.
• Explain what elements unify the campaign across different media to make it count as an IMC.