PART $1$: INTERNAL COMMUNICATION PLAN $(75\%)$

The Internal Communication Plan should be written in report format and include enough details

and specifics that the internal communication team of the organization could directly

implement the plan if they choose to$.$ Provide references $($APA style$)$ wherever applicable and if

you cite information that is not common knowledge.

Please be as specific as possible when addressing each of the following points:

$(10$ marks$)$

$1$a$.$ Brief introduction of the organization including its history, structure, culture, etc. Here,

describe the situation that calls for the internal communication plan, including the SWOT

analysis of the organization if applicable. $(8$ marks$)$

$1$b$.$ What are the internal communication issues$/$problems$?(2$ marks$)$

$(20$ marks$)$

$2$a$.$ IC Plan objectives: Propose at least three goals$/$objectives for the internal communication

program? $(6$ marks$)$

$2$b$.$ What are the expected outputs, outtakes, and outcomes? $(9$ marks$)$

$2$c$.$ Audience Analysis: Who are the target audience for the internal communication program?

How is the audience segmented? $(5$ marks$)$

$(15$ marks$)$

$3$a$.$ Strategic role: Identify the strategy or strategies for the communication plan? $(5$ marks$).$

$3$b$.$ What are the overall concepts, approaches, or general plans to achieve the goal$($s$)$ and

objectives? $(10$ marks$)$

$(15$ marks$)$

$4$a$.$ Key Messages: Create three key messages for this communication campaign, What do you

want the employees to know, remember, think about, or do$?(3$ marks$)$

$4$b$.$ Tactics$/$Channels: Describe how the messages will be communicated to the internal

audience. Be specific. Using your knowledge of internal communication channels, apply at least

seven internal communication channels in this context. Be creative. $(12$ marks $)$

$(15$ marks$)$

Evaluation: Discuss how the internal communication efforts will be evaluated $(7\mathrm{.}5$ marks$)$ and

what will be evaluated. $(7\mathrm{.}5$ marks$)$