Question: Part 1 : LP Modeling ( 3 0 marks ) A company is planning for its marketing campaign to promote three types of products: Product

Part 1: LP Modeling (30 marks)
A company is planning for its marketing campaign to promote three types of products: Product 1,
Product 2, and Product 3. The marketing campaign consists of purchasing three types of
advertisements: TV ads, Print ads, and Radio ads. A TV ad will cost $30,000 each and increases
the sale of Product 1 by 2%, increases the sale of Product 2 by 1%, and has no impact on the sale
of Product 3. A Print ad will cost $20,000 each and increases the sale of Product 1 by 3%, increases
the sale of Product 2 by 2%, and decreases the sale of Product 3 by 1%. A Radio ad will cost
$15,000 and has no impact on the sale of Product 1, decrease the sale of Product 2 by 1.5%, and
increases the sale of Product 3 by 4%. In the coming week, the company can buy any number of
Print ads, but can only buy up to 55 and 35 TV ads and Radio ads, respectively. The company
intends to boost the sale of Product 1, Product 2, and Product 3, by at least 12%,15%, and 9%,
respectively, in the coming week. In addition, the number of TV ads purchased should not exceed
the number of Print ads and Radio ads by 10 and 13, respectively. Formulate an LP model for the
above business problem (DO NOT SOLVE THE MODEL)
 Part 1: LP Modeling (30 marks) A company is planning for

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