Question: Part 1 : LP Modeling ( 3 0 marks ) A company is planning for its marketing campaign to promote three types of products: Product
Part : LP Modeling marks
A company is planning for its marketing campaign to promote three types of products: Product
Product and Product The marketing campaign consists of purchasing three types of
advertisements: TV ads, Print ads, and Radio ads. A TV ad will cost $ each and increases
the sale of Product by increases the sale of Product by and has no impact on the sale
of Product A Print ad will cost $ each and increases the sale of Product by increases
the sale of Product by and decreases the sale of Product by A Radio ad will cost
$ and has no impact on the sale of Product decrease the sale of Product by and
increases the sale of Product by In the coming week, the company can buy any number of
Print ads, but can only buy up to and TV ads and Radio ads, respectively. The company
intends to boost the sale of Product Product and Product by at least and
respectively, in the coming week. In addition, the number of TV ads purchased should not exceed
the number of Print ads and Radio ads by and respectively. Formulate an LP model for the
above business problem DO NOT SOLVE THE MODEL
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