Question: Part 1 : LP Modeling ( 3 0 marks ) A company is planning for its marketing campaign to promote three types of products: Product
Part : LP Modeling marks A company is planning for its marketing campaign to promote three types of products: Product Product and Product The marketing campaign consists of purchasing three types of advertisements: TV ads, Print ads, and Radio ads. A TV ad will cost $ each and increases the sale of Product by increases the sale of Product by and has no impact on the sale of Product A Print ad will cost $ each and increases the sale of Product by increases the sale of Product by and decreases the sale of Product by A Radio ad will cost $ and has no impact on the sale of Product decrease the sale of Product by and increases the sale of Product by In the coming week, the company can buy any number of Print ads, but can only buy up to and TV ads and Radio ads, respectively. The company intends to boost the sale of Product Product and Product by at least and respectively, in the coming week. In addition, the number of TV ads purchased should not exceed the number of Print ads and Radio ads by and respectively. Formulate an LP model for the above business problem DO NOT SOLVE THE MODEL
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