Part 1: Matching Questions. Q.1 Complete the definitions below using the terminology in the box. Write the letters in the box below. _/04 (Rubrics: 01mark each for correct answer, for 04 statements Total 04marks). Question Answer 1 2 3 4 A. Strategic customer B. market C. strategic lenses D. market segment 1. Different ways at looking at strategic issues/problems 2. The total group of customers for specific products 3. Group of customers with similar needs, different from the rest of the customers in the market. 4. The person to whom the strategy is directed