PART $1$

Please assist withe responding the appropriate responses to the research notes from the ethics committee

TITLE OF TOPIC:

MBAP

EXPLORING THE IMPACT OF DIGTAL PLATFORMS ON REVENUE AT SABC, PUBLIC BROADCASTER RADIO DIVISION BROADCASTER RADIO DIVISION

$05/10/2023$

GAUTENG

$12340293$@MYREGENT.AC$.$ZA

RUDZANIMULAUDZI@ICLOUD.COM

$12340293$

$0721071599$

Commented $[$SS$1]$: Dear student

Please note feedback from ethics committee for your implementation:

$-$Qualitative instrument was not specified; clarity is needed.

$-$Annexures should be prepared separately and should not be included in the form.

SS $29/01/2024$

AM $29/01/2024$

NR $29/01/2024$

TARGET POPULATION AND SAMPLE

The target population is $10$ and comprises of managers, radio brand specialists,

digital assistants, radio producers, marketing specialists, technicians, radio

listeners and presenters. A sample of $15$ participants will be selected.

The target population for our research will be key stakeholders from SABC's

Public Broadcaster Radio Division in Johannesburg. This includes individuals who

have direct involvement and expertise in revenue generation strategies and

operations within the division.

We have selected this specific population because they possess valuable insights

and firsthand knowledge of the challenges and opportunities related to revenue

generation in the context of digital platforms. Their experiences and perspectives

will provide us with a comprehensive understanding of the topic and help us

uncover unique insights that can inform decision$-$making processes.

The sample size for our research will be determined based on the principle of

data saturation, which means we will continue conducting interviews until we

reach a point where new information and insights are no longer emerging. This

ensures that we gather a sufficient amount of data to address our research

objectives and achieve a comprehensive understanding of the topic.

By focusing on key stakeholders from SABC's Public Broadcaster Radio Division,

we aim to capture diverse perspectives and experiences related to revenue

generation and digital platforms within the specific context of the organization.

This targeted approach will enhance the validity and relevance of our findings,

allowing us to provide meaningful insights that can be applied to similar media

organizations facing similar challenges in the industry.

SAMPLING STRATEGY

The following sampling strategy will be used the research proposal:

a$)$ Target population. The target population for this study would be employees

within the public broadcaster radio division of SABC who are involved in the

use of digital platforms and revenue generation.

b$)$ Sample size. The sample size can be determined using statistical formulas or

by considering factors such as the desired level of precision and confidence.

For this study, a sample size of around $100$ participants would be appropriate.

c$)$ Sampling method. A purposive sampling method would be suitable for this

study. This involves selecting participants based on specific criteria relevant

to the research question. In this case, the criteria could include job roles that

involve the use of digital platforms, revenue generation, and experience within

the organization.

d$)$ Sampling units. The specific units within the target population that will be

included in the sample could be selected based on the criteria mentioned

above. For example, participants could be selected from different radio

stations within the public broadcaster radio division, or from different job roles

such as sales, marketing, or digital media.

e$)$ Sampling procedure. The sampling procedure would involve identifying

potential participants who meet the criteria and inviting them to participate in

the study. This could be done through email invitations or personal contact.

Participants who agree to participate would then be included in the sample.

f$)$ Data analysis. Once data has been collected from the sample, it can be

analyzed using appropriate statistical techniques to draw conclusions about

the impact of digital platforms on revenue at SABC's public broadcaster radio

division.

Any ethical considerations and potential biases that may affect the sampling

strategy will always be considered.