Part 1 Possessing clear insight and knowledge regarding the industry in which you will compete is key to your business success. You do not want to enter an industry that is on the decline. In Module 6, you completed a high-level feasibility analysis of your chosen industry. The Industry Profile you will complete here will require further research. The Industry Profile is a required piece of the Capstone Business Plan.You will build your business plan module by module. In Module 12, you will assemble all the sections to form a complete business plan. Be sure to put your best effort in now to potentially reduce the number of modifications you will have to make before submitting the final Capstone Business Plan. Respond to each of the following writing prompts to profile theindustryin which you will compete, writing in fully developed complete sentences that stand on their own without the writing prompt.Keep in mind your response must address the overall industry and not your specific business.Number your response to correlate with each question.

2. Identify the size of your industry in terms of annual revenue. Provide a specific dollar figure. Cite your information sources by providing a link to your sources. (4 points)
4. Describe your industrys historic growth rate. Is your industry growing, stabilizing, or declining? Express the growth rate as a percentage change. Cite your information sources. (4 points)
6. Discuss current trends in your industry. Ex. Changes in how business is being conducted, new products or services being offered, new markets being created. Cite your information sources. (4 points)
8. Describe any seasonal issues that affect customer demand and / or product availability for your industry. Cite your information sources. (4 points)
10. This module provides an overview of the product life cycle. Identify where your industry is positioned in the product life cycle (Introduction, Growth, Maturity, Saturation, or Decline). Support your choice and cite your information sources. (4 points)

Part 2 Knowing your competition, including their strengths and weaknesses, will help you make effective strategic decisions for you own business. Completing the Competitive Analysis assignment will give you the foundation necessary to set yourself above the competition. The Competitive Analysis is a required piece of the Final Business Plan.You will build your business plan module by module. In Module 12, you will assemble all the sections to form a complete business plan. Be sure to put your best effort in now to potentially reduce the number of modifications you will have to make before submitting the final business plan. Respond to each of the following writing prompts to characterize your competition writing in fully developed complete sentences that stand on their own without the writing prompt. Number your response to correlate with each question.

2. Describe at least three direct competitors. Characterize each competitor in terms of quality, price, customer service, advertising, strengths, and weaknesses. (9 points)
4. Discuss your indirect competition. How can customer needs and wants be fulfilled by products or services different from yours? Ex. Can customers perform the service or make the product themselves? (5 points)
6. Based on your analysis of your competitors, explore your competitive strategies. How will you capitalize upon your competitors weaknesses and exceed the competition? (6 points)

Part 3 Before investing the time to develop your business plan, its important to confirm your idea is worth pursuing. Now that you have learned more about your business idea, youll conduct your second feasibility analysis focused on your product or service. Conduct a product/service feasibility analysis for your business by thoroughly responding to the following questions:

2. Drawing from your Product/Service Plan, does your product or service fulfill any essential needs or wants? Support your response. (3 points)
4. Drawing from your Market Analysis, does a strong market exist for your product or service? Support your response. (3 points)
6. Drawing from your Competitive Analysis, can you readily set your business apart from the competition? Support your response. (2 points)
8. Drawing from your Product/Service Plan, are there significant liability risks associated with your business? Support your response. (2 points)
10. Drawing from your Product/Service Plan, can you readily protect your businesss intellectual property? Support your response. (2 points)
12. Based on your responses to #1 5, what actions can you take to improve the success rate of your business? (3 points)