Part 1: Research and Analysis

1. Based on what you have read about Pepperfry.com case, who do you think would be their best client to go after? Please make sure you are referencing your Assignment 1 and the Pepperfry.com case.

2. Based on your recommendations, you want to do some additional research within Statista, to better understand segments and consumer behaviour. You will use Statista to gather additional data on understanding your two potential customers. You are tasked with filtering data and creating a data visualization in excel with the key metrics found in two different consumer reports. You will include this in your appendix. This portion is marked and you will lose marks if this is not included in your final assignment.

3. After you have done all this research, you will identify clearly two target audience markets with two segments identified and additional 3 consumer variables based on the research you have found.