Part 1: The Assignment (65 marks)

You will be placed in groups of not more than six (6) students.

You are expected to work together, to formulate a strategic plan/design for this company that will create a total revamp, realignment and reposition of the company:

Digicels Debt Burden: Reclaiming the Financial Powerhouse Status!

Up to recent times, the Digicel Group was without question the top Telecommunications Provider in Jamaica and the Caribbean. However, the Group has found itself burdened with debt and a life or death struggle with investors. (The grave issues facing the Group are highlighted in the reference material provided here).

Additionally, COVID-19 has compounded the Groups problems and with the emergence of other Players, some financial analysts cant see them being the Giant they once were and have announced last rites.

With this in mind and as a Strategic Management Consultant Team to Digicel (Jamaica), you are being asked to:

Firstly, read/watch the materials presented below on the company and then conduct an Environmental Analysis/Scan of the company using established strategic management framework.

From the information presented and any other relevant research material, firstly, from the Video belowidentify what you consider to be Digicels three (3) most important accomplishments from a strategic standpoint.

Secondly, prepare an overall strategic design that will assist Digicel (Jamaica) in:

1. Understanding its current position in the market;

2. The ground it has lost to competitors if any;

3. Regaining its status as the undisputable Telecommunications Powerhouse it once was.

In your deliberation, provide recommendations that can fuel growth, financial stability, success and profitability for the business, in spite of the challenges alluded to and others you identify.

Please feel free to integrate/explore any of the areas below as you move to assist Digicel in Reclaiming its Financial Powerhouse Status!

1. Conduct an industry analysis
2. Conduct a competitive analysis
3. Conduct an environmental analysis
4. Assess the competitive strategies for firms in this industry
5. Use any analysis tool you may deem effective to do an internal analysis of the firm/company, including but not limited to a SWOT analysis, a Value Chain Analysis.
6. Select an appropriate grand strategy option for the company
7. Select a strategy for effectively building a sustainable competitive advantage
8. Evaluate the strategic choices for the business
9. Assess the short-term objectives of the organization
10. Develop functional tactics from business strategies
11. Select an organizational structure that is appropriate for a successful strategy
12. Develop an implementation plan for the strategy

Please note that the suggested areas above are not set parameters. Feel free to select from the listing and also, integrate other concepts/principles taught in the course that you may find pertinent in the execution of the task.