PART 1)

 

Try to find negative press or negative story about a company you would like to work for, or a company in the industry you are interested in.

 

Explain how the particular headline and story would affect a future ad campaign or have an affect on a current campaign.

 

(make sure you mention what company you will use as an example)

 

PART 2)

Find two examples of in-effective design of an advertisement in an industry you are interested in working in.

 

Provide the examples and offer your analysis of why these ads are probably in-effective.

 

(make sure you mention what company and / or ads you will use as an example)