Part 1. What is CRM? Provide a brief intro to CRM. Find 2 articles that addressyour selected company Mercedes-Benz CRM approaches. Provide a summary of the articles. Explore your company's internet presence and identify how your company is implementing CRM.

Part 2. Take a look at your company's Mercedes-Benz website content. Evaluate how your company addresses each objective (emotional, rational, inspire, convince) Breakout by each objective.

Answer rating: 100% (QA)

Part 1 Introduction to CRM Customer Relationship Management Customer Relationship Management CRM refers to a strategic approach that organizations use to manage interactions and relationships with cur... View the full answer