Part $2($a$)$: Promotional Strategy $($continued$)$

In advance of launching the new service, Hungry Kya! wants to streamline its annual marketing budget $($INR $100$ lakhs$)$ to achieve more impact and sales growth from the same amount of money spent.

Marketing Returns by Advertisement Channels $($Forecast$)$

$\backslash$table$[[$Segment Name,PGHostel Dwellers,Young Married Couples,Working Wives,Students,Hardcore Foodles$],[$Share $($OrdersMonth$),16\%,20\%,27\%,12\%,25\%],[$AOV $($INR$),150\mathrm{.}300,200-400,400-800,150\mathrm{.}200,500-1000],[$Age Group,$10\mathrm{.}30,24\mathrm{.}35,24\mathrm{.}45,18\mathrm{.}28,18-45]]$

Time Spent with Major Media

Question $2\mathrm{.}2$: How will you allocate the marketing budget across $5$ channels?