Part 2 - Background Information (Value 5%) Before you can prepare a sales presentation, detailed information must be gathered about the industry your rm parhcrpates in, the company you are selling for, the company and person you are selling to, the product or servrce you are selling, and the competitive product or service you are selling against. The objective of this assignment is to identify the information that is important to a sales person, and to write a clear and concise memo outlining this information. Think about What you need to know about each topic in order to deliver an effective sales presentation. For example, the fact that the rst known shoes date back to 7000 BC is not relevant to an assignment about Nike or Adidas. Requirements: 0 Write a 2-3 page (maximum), single spaced memo, providing insight into the topics below. You may use bullet points if this allows you to write more clearly. Include the following topics in your memo: 0 Industry information 0 Company information (this is the company you are selling for) 0 Product or service information (this is the product/service you are selling) 0 Prospect information (this is the company you are selling to) 0 Business Needs (What are the prospect needs?) 0 Competitor information 0 You must reference your sources using APA. See Moodle, the library, and/or Success Centre for help. Please see Appendix A for a guide to some of the questions you could cover in this assignment. You should not spend time trying to nd information that is not easily accessed through public sources such as annual reports, journals, magazines, and newspapers. Please do not attempt to contact companies directly. I Do NOT use Student papers, PESTEL or SWOT analysis submitted to online resources, or aggregators (W ikipedia, Statista, etc.) Your research MUST come from original, primary sources