Part $2$ Industry Research$/$Prospecting Value: $10\%$

Knowledge is power and product knowledge separates the skilled salesperson from the

average salesperson. The objective of this portion of the assignment is to become an

$$expert$$ of the product you have chosen.

Before you can prepare a sales presentation, detailed information must be gathered about

the industry your firm participates in$,$ the company you are selling for, the company and

person you are selling to$,$ the product or service you are selling, and the competitive

product or service you are selling against. This part of your project is designed to

illustrate your understanding of the scope of knowledge required by professional

salespeople.

Assignment Requirement: You are required to write a report, $3$ to $5$ pages in length,

providing insight into the industry you are working in$,$ the company you are working for,

the product you are selling, and your competition. You will be marked out of $20$ points.

You have chosen a product and are now required to research it as follows:

The Product $5$ points

$$ Product development $($its history$)$

$$ Product data and specifications $($the merits of a product$)$

$$ Maintenance and service contracts

$$ Price and delivery

The Company $5$ points

$$ Company history

$$ Company culture and organization

$$ Company support for the product

The Competition $5$ points

$$ Who is the competition

$$ Strengths and weaknesses

Create your Customer Value Proposition

$($using your product features and benefits $($see page $157-158)$

$5$ points

Total $=20$ points

production and company description that i have choosen$-$

after much thought we have decided to introduce the advanced business Intelligence $($BI$)$ software as our product. With its ability to connect and control crucial company activities in real time, this software offers full solutions for the management of supply chains, client relationship management, and finances.

Our target company will be GlobalTech Solutions which is a mid$-$sized technology company that specializes in top$-$notch software solutions. It has been growing quickly and requires a reliable Business intelligence system that will boost performance, simplify operations, and enable the ability to expand. Better efficiency, savings on costs, and assistance with scaling are all anticipated from our software.

Make the assignment based on the product i havre chosen above. Pls provide refrences also.