PART $2$: BUILDING YOUR MEDIA PLAN $(16$ marks$)$

$3.$ Pick a launch date for your media plan for your product's marketing campaign.

Consider your product and your target market and explain why you chose this date. $(1$ mark$)$

Answer: I would decide to execute our media plan and begin the product's marketing $,$ campaign at the same time as Toronto's summer season. It would be great to launch it in late May or early June, combining it with more outdoor activities and fitness$-$related events. This would increase awareness during a period when members of our target demographic are most engaged in wellness$-$related activities.

Divide up your budget across your media choices and fill in the blocking chart below. $(12$ marks$)$

Fill in the media blocking chart with timelines for when your chosen media would run and how much you would spend on each. Explain why you chose these launch dates and allocated these dollar amounts. Explain the type of schedule you have created for each media.

Note, that you do not need to spend all of your budget.