Question: Part 2: Case Study (Disclaimer: Fictitious case study. Any coincidences are purely coincidences). Tututemon sells clothing in the active sportswear segment. They have women's, men's


Part 2: Case Study (Disclaimer: Fictitious case study. Any coincidences are purely coincidences). Tututemon sells clothing in the active sportswear segment. They have women's, men's and kid's business units. The company itself has over 10,000 employees. It is a global company with retail stores in Europe, Asia, North America and South America. It also has branch offices in each of the continents. The headquarters is based in Vancouver, Canada Jolin is a marketing manager of 2 direct reports at the Menswear Category at Tuhutemon He is of Maarithmicity. He joined the company about al month ago. His job is to manage the marketing functions and branding functions of the Men's category. His direct reports include Fraser, a graphic designer. His other direct report is Susan, a social media marketing specialist. They both report to John. At first, everything started out well. His team worked well with him and everything was smooth. Now, after 1 month at the job, he soticed some very vious and some very subtle issues at the Menswear category department. His boss is in charge of the entire Menswear categorymarketing, finance, accounting sales and human resources. His boss, Stacey, is the Director of Menswear at Tunteman. She always seems to be super busy. In fact, she has a lot on be plate. She used to do 1-on-1 meetings with Jolantice a week. Now, after one month at the job, the-o-l meetings are now changed to conce a month Also, Stacey has been giving more work to Join to do. In fact, John has so much work to do that he isn't able to conduct his on l-on-ls with his direct reports: Frases and Sumally, be would do daily 1-on-Is. Now be can only do it once a week. It's hard to talk with his team de to the increased work pressures. This is affecting the performance of the 2 direct-reports Also, the new hires in the marketing department were mostly womes. All of these were younge than 30 years old. A few of John's coworkers were recently promoted from managers to Senice Manager Out of a pool of 20 possible managers, they were 30% consisting of ww, younge than 30 years old. 50% minorities, and 50Cacasian Tracey, Bianca, Lisa and Tey were all promoted to Senior Managers. Tolan found this stage All 4 promoted managers were Casian and younger than 30 years old Out of the 20 possible managers tailable to promote the performance level for all of them were not vastly different. They were all competent. Suces, the Director of Memains these decisions on promotions and hiring The marieting department in the marketing headquarters for all of Tunutamon's global marketing ses. However, Tututemon is sold globally in many different countries. Fou found it interesting that moeting decisions were broad-based and not customised to each specific country. Tulemon caraty has enough employees to make decisions specifically customised for each global country, but this is not done. Jou could see that ales in the global countries were decreasing year over year. Clearly the marketing efforts are not prouing sales in the Please do the following: 12- Find 8 specific management-related problems at Tututemon. Use the textbook chapters to help you. Use specific frameworks ar definitions from the textbook. Guideline:
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