Question: Part 2: Innovation Analysis and Consumer Behaviour- Describe the type(s) of strategy archetype used by Amazon aws to market the selected product/service innovation. Explain how

Part 2: Innovation Analysis and Consumer Behaviour-

Describe the type(s) of strategy archetype used by Amazon aws to market the selected product/service innovation. Explain how Amazon aws used it to address the three big strategy questions (i.e., who are the customers? What value? How is value created or delivered?) and highlight its pros and cons. (10 marks)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Do not post short answers and do not copy from the web. Part 2: Innovation Analysis and Consumer Behaviour- (a) Classify the typology of the innovation and provide with justification. (10 marks) (b)...

please answer thhe question within 30 minutes. make sure the explanation and reasons are explained in very detailed manner , Attempt the answer only if your are 100% sure that its correct. else leave...

What attributes should the company focus on while designing the communication plan? For the exclusive use of J. Barry, 2020. A00183 March 31, 2014 Revised 18 June 2019 Cerenity Sanitiser: Marketing...

Q3: What are some strengths and weaknesses/challenges for the metrics presented in the case? Q4: How does Amazon implement the five categories for digital marketing measurement? Please answer these...

Marketing Plan Analysis and Presentation: Part 2 - Research Template Directions: Using the company and research sources from the Topic 2 assignment as a starting point conduct additional research to...

Question: 1)Reflect back from everything you have learned from this notes and write a summary: 2)Decide what your 2 or 3 most-important "Lessons Learned" are: MRK108 Midterm Notes Chapter 1: Product...

Entry into a market by new competitors evokes a reaction. As a result , a competitive dynamic-action and response begins. Before responding to a competitor, firms must understand the competitive...

Using the Annual Report of your selected company answer the following questions in the Discussion: What is the value of the company's inventory at year end? What was the amount of cost of goods sold...

Study Guide Strategic Business Management By A. J. Cataldo About the Author A. J. Cataldo is currently a professor of accounting at West Chester University, in West Chester, Pennsylvania. He holds a...

Case Study: Amazon.com, Inc: Driving Disruptive Change in US grocery market. Answer all question based on mark given; 1) State the case? ( 20 marks) 2) Identify the problem and its symptoms based on...

What is the most important commercial means of producing oxygen?

A water tank has been purchased for a farm. It will be used to water cattle. It is an oval shaped metal cylinder that is 2.4 feet tall. The area of the bottom of the tank is 42.8 square feet. If the...

Barker Company has the following ledger accounts and adjusted balances as of December 3 1 , 2 0 2 4 . All accounts have normal balances. Barker's income tax rate is 2 0 % . Barker has 3 0 0 , 0 0 0...

Case Greenbuilders Pte Lid ("GPL") is a local construction company which specialises in providing bespoke Design and Build construction services for private residential homes that are designed to be...