Part $2$ Online and offline Store design and layout $($Marks: $100)$

LU$5-6$: For this Part, you will continue planning your brand or product. For your brick$-$and$-$mortar

outlet, you will research and describe your store design and layout, including interior and exterior

store design, internal store layout, and presentation of your merchandise. You will also outline

ideas for online retailing of your merchandise.

Please Note:

Include your description of the brand or product that you used in Part $1\mathrm{.}1.$

$$ Your answers must have a sound theoretical foundation. Cite theory first, and then apply.

$$ Use your prescribed textbook as a starting point and then conduct additional research.

$$ Only use credible sources and reference ALL theory points.

$$ Adopt an appropriate academic tone and check your spelling and grammar.

$1.$ Exterior Store Design comprises a selection of the storefront configuration, exterior

signage, entrance type, and window displays. Describe the ideal exterior store design

for your brand or product outlet. Justify your choices.

$(15)$

$2.$ Determine the ideal interior store design and layout for your store. Describe your

choices of the following:

$$ floor layout for customer movement

$$ display fittings and walls

$$ ceiling and flooring

$$ atmospherics

$$ non$-$selling areas

$(15)$

$3.$ Analyse the theory of visual merchandise presentation and then describe, with

reasons:

$$ Which main principles of display you will focus on$.(10)$

$$ Which main display formats do you intend to use.$(10)$

$(20)$

$22$; $23$; $242024$

$$ The Independent Institute of Education $($Pty$)$ Ltd $2024$

Page $9$ of $25$

$4.$ Online retailing is an important component for brand or product. Analyse the

advantages of online retailing that are most applicable to your brand or product.

$(15)$

$5.$ Identify the type$/$s of online shopper your online store will appeal to$.$ Explain your

reasoning.

$(15)$

$6.$ Outline your plan to promote your online store and make sure to include the below:

$$ Explain how you will create awareness of the online store.$(10)$

$$ Explain some ideas for the on$-$site promotion of your brand or product.$(10$