Part $2-$Push Versus Pull

You're the Brand Manager for Justin's, a new high$-$priced organic chocolate snacks company that was acquired by Hormel

You're tasked with increasing consumer trial in the stores that are currently carrying the product $($primarily supermarkets$).$ You've decided to do this by 'doubling$-$down' on sales promotions, utilizing push and pull tactics to increase trial.

Explain how you'd best accomplish this by using popular consumer and trade sales promotions.

Hint: Your answer must demonstrate that you clearly understand the concepts of push and pull.